Audi (2002-Present): History of The Four Rings, Part 4

From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group's Automotive Division consisting of Audi, Lamborghini and SEAT, that was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand. 2002 marked the true shift into what we... Continue Reading →

Audi (1985-2001): History of The Four Rings, Part 3

Audi AG (1985) In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply Audi AG. At the same time the company's headquarters moved back to Ingolstadt and two new wholly owned subsidiaries; Auto Union GmbH returned and NSU GmbH was formed to own and manage the historical... Continue Reading →

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