From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group's Automotive Division consisting of Audi, Lamborghini and SEAT, that was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand. 2002 marked the true shift into what we... Continue Reading →
Audi (1985-2001): History of The Four Rings, Part 3
Audi AG (1985) In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply Audi AG. At the same time the company's headquarters moved back to Ingolstadt and two new wholly owned subsidiaries; Auto Union GmbH returned and NSU GmbH was formed to own and manage the historical... Continue Reading →
Auto Union (1949-1984): History of The Four Rings, Part 2
Auto Union GmbH (1949) With the Red Army quickly advancing on Zwickau immediately after the war, and faced with the prospect of trying to salvage what was left of the company, Auto Union's executives had no option but to flee and re-establish the company on Western side of the partitioned Germany. Thus a new Auto Union company was launched... Continue Reading →
Auto Union (1899-1948): History of The Four Rings, Part 1
This week it's about the history of Audi. In Part 1 we set the stage with some of the iconic Marques which came to make up the Audi we all know today. The first key merger in the corporate family tree is the original Auto Union - a series of significant developments across four companies... Continue Reading →
11 Hottest Hatches: The Ungentlemanly
What says driving pleasure more than a hot hatch? I can't think of much else who's limits can be fully explored and enjoyed on public roads quite like a hot hatch can. Big power, small car, that's the recipe - pack as much in as you can and when you think you're done squeeze a... Continue Reading →
Alfa Romeo: The Men Behind The Marque
Before exploring the men who shaped the marque in its early years, let us first look at how the brand has changed from its inception to where we are today. Alfa's origins actually came from France. Alexandre Darracq established a factory in Milan to build cars out of French-supplied parts. This however, was not a... Continue Reading →
M Division’s Greatest Competition Engines
The success of M Division was limited not only to fettled road going engines, M Division cut their teeth on developing track-shredding racecars for BMW Motorsport. In this post we take a look back through history at M Division's greatest competition engines. M12 (M31) 1966-1967 1,990 cc 260 hp @ 8,500 rpm 236 Nm @... Continue Reading →
M Division’s Greatest Production Engines
BMW pride themselves on delivering the "ultimate driving machine" to their customers. A lot of that is owed to the reliable, durable and powerful engines which BMW carefully match to their models. Listed are what we deem to be some of M Divisions greatest production car engines. M88 BMW M1 1978-1981 3,453 cc 277 hp... Continue Reading →
BMW 507
The history of the automobile holds many uniquely valuable vehicles, innovative milestones and outstanding classics. However, there are only a few cars that have such an unusual biography as this. In the early 1950s BMW made a major effort to revive its sporting success of the 1930s. In 1954 Max Hoffmann, an importer who had... Continue Reading →
Tesla Model 3 in Numbers
Tesla have been in the news again this week after sending a Tesla Roadster into space through Musk's other brain child Space X. With the Model 3 still not set to enter production until 2019, we take a look in perspective against Tesla's flagship saloon, the Model S.